[Year 12 IT Apps] Google has a new logo

Wed Sep 2 14:24:55 AEST 2015

And Coca-Cola, - virtually the same since 1900 – just adding/removing the extra ribbon™ below…… but what happened in the 80’s????

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Damien Atkinson-Buck
Head of Learning Area: Technology/Arts

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From: Litsa Tzelepis [mailto:htzelepis at msj.vic.edu.au]
Sent: Wednesday, 2 September 2015 1:54 PM
To: 'Year 12 IT Applications Teachers' Mailing List'
Subject: Re: [Year 12 IT Apps] Google has a new logo

They have to be careful to keep in line with their branding I suppose.
Small change, subtle, yet familiar – its like Estee Lauder and all their cross brands, they all use a slightly different, classy san serif font.
x

From: itapps-bounces at edulists.com.au<mailto:itapps-bounces at edulists.com.au> [mailto:itapps-bounces at edulists.com.au] On Behalf Of Robert Hind
Sent: Wednesday, 2 September 2015 1:27 PM
To: 'Year 12 IT Applications Teachers' Mailing List' <itapps at edulists.com.au<mailto:itapps at edulists.com.au>>
Subject: Re: [Year 12 IT Apps] Google has a new logo

Interesting.

Perhaps we are hard wired to be more sensitive to small differences: the objects that are aligned - but not exactly; the musical note that is just off key; the two colours that are almost the same; the line that is parallel to the edge of the page - but not exactly.

Robert Hind
Ex Traralgon and Ashwood
Retired

________________________________
From: itapps-bounces at edulists.com.au<mailto:itapps-bounces at edulists.com.au> [mailto:itapps-bounces at edulists.com.au] On Behalf Of Mark
Sent: Wednesday, 2 September 2015 1:03 PM
To: Year 12 IT Applications Teachers' Mailing List
Subject: Re: [Year 12 IT Apps] Google has a new logo
The last time they changed their logo, they moved two letters by one pixel.

That shook up the design world<http://www.adweek.com/adfreak/google-makes-subtlest-logo-change-history-logo-changes-157979>, I can tell you.

On 2 September 2015 at 12:48, SHEN, Tony <Tony.SHEN at ivanhoe.com.au<mailto:Tony.SHEN at ivanhoe.com.au>> wrote:
Wow, big change!!!!!
Tony

Tony Shen
Information Technology Coordinator

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From: Mark [mailto:mark at vceit.com<mailto:mark at vceit.com>]
Sent: Wednesday, 2 September 2015 11:00 AM
To: Year 12 IT Applications Teachers' Mailing List
Subject: [Year 12 IT Apps] Google has a new logo

Hi, typophiles

Google has a new logo - and it's SANS SERIF.

http://www.wired.com/2015/09/google-new-logo/

I realise you may need to take the rest of the day off to fully appreciate this. I apologise.

Mark

--

>> Deep and meaningful quote goes HERE <<

Mark Kelly

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http://vceit.com

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