[Year 12 IT Apps] Google has a new logo
Litsa Tzelepis
htzelepis at msj.vic.edu.au
Wed Sep 2 13:54:02 AEST 2015
They have to be careful to keep in line with their branding I suppose.
Small change, subtle, yet familiar – its like Estee Lauder and all their cross brands, they all use a slightly different, classy san serif font.
x
From: itapps-bounces at edulists.com.au [mailto:itapps-bounces at edulists.com.au] On Behalf Of Robert Hind
Sent: Wednesday, 2 September 2015 1:27 PM
To: 'Year 12 IT Applications Teachers' Mailing List' <itapps at edulists.com.au>
Subject: Re: [Year 12 IT Apps] Google has a new logo
Interesting.
Perhaps we are hard wired to be more sensitive to small differences: the objects that are aligned - but not exactly; the musical note that is just off key; the two colours that are almost the same; the line that is parallel to the edge of the page - but not exactly.
Robert Hind
Ex Traralgon and Ashwood
Retired
_____
From: itapps-bounces at edulists.com.au [mailto:itapps-bounces at edulists.com.au] On Behalf Of Mark
Sent: Wednesday, 2 September 2015 1:03 PM
To: Year 12 IT Applications Teachers' Mailing List
Subject: Re: [Year 12 IT Apps] Google has a new logo
The last time they changed their logo, they moved two letters by one pixel.
That shook up the design world <http://www.adweek.com/adfreak/google-makes-subtlest-logo-change-history-logo-changes-157979> , I can tell you.
On 2 September 2015 at 12:48, SHEN, Tony <Tony.SHEN at ivanhoe.com.au <mailto:Tony.SHEN at ivanhoe.com.au> > wrote:
Wow, big change!!!!!
Tony
Tony Shen
Information Technology Coordinator
p: +61 3 9490 3849 <tel:%2B61%203%209490%203849>
e: <mailto:tony.shen at ivanhoe.com.au> tony.shen at ivanhoe.com.au
f: +61 3 9490 3490 <tel:%2B61%203%209490%203490>
w: <http://www.ivanhoe.com.au/> www.ivanhoe.com.au
w: <http://www.ivanhoe100.com.au/> www.ivanhoe100.com.au
From: Mark [mailto:mark at vceit.com <mailto:mark at vceit.com> ]
Sent: Wednesday, 2 September 2015 11:00 AM
To: Year 12 IT Applications Teachers' Mailing List
Subject: [Year 12 IT Apps] Google has a new logo
Hi, typophiles
Google has a new logo - and it's SANS SERIF.
http://www.wired.com/2015/09/google-new-logo/
I realise you may need to take the rest of the day off to fully appreciate this. I apologise.
Mark
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