[Year 12 Its] Game Programming

[Donna Benjamin]

Apologies for cross posts - but I thought this might be of interest to
those of you teaching game programming.

"Digital Trends is reporting that a recent survey finds that there
aren't just 2 gamer markets, but instead a whopping 6. What does this
mean? It means that game developers and publishers are ignoring a large
portion of the gaming market by focusing on the traditional two
segments: casual gamers and hardcore gamers. The 4 other game markets
they identified are Social Gamers, Leisure Gamers, Dormant Gamers,
Incidental Gamers. If you are wondering what those categories mean, the
article gives descriptions of what each segment is. A surprising result
from the survey is the importance of social gaming; video games are
often considered a solitary activity, but Parks Associates' findings
indicate a significant portion of the market views gaming as a social
activity."

-- 
donna benjamin - executive director
http://www.creativecontingencies.com/
ph +61 3 9326 9985 | mob +61 418 310 414
research - facilitation - web development