[Year 12 IPM] Background briefing program

[Christophersen, Paula P]

Dear colleagues

 

This week's Background Briefing program may be of some interest.

 

This week on ABC Radio National's

investigative documentary

program Background Briefing .......................................

Sunday             12th February  9:10 am

Tuesday            14th February  7:10 pm

Wednesday          16th February  4:00 am

.......................................

 

Advertising as Global Business

Produced by Kirsten Garrett

 

The way consumers use the media is changing and the effect on
advertising is profound. Products and brands have been globalised and
the methods of delivery on the increase. What are the challenges of
getting messages out across cultures.  Torin Douglas of the BBC talks to
some of the world's leading 'creatives' about what does and doesn't work
in advertising today.

 

Regards

 

Paula Christophersen

ICT Curriculum Manager

VCAA

41 St Andrews Place

EAST MELBOURNE 3002

(03) 9651 4378

 



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