[Informatics] Hypothesis: Dumb font usage makes writing more memorable.

[Mark]

Hi, font folk

Should we forget what the textbooks (even mine) say about ensuring font /
typeface* consistency?

*Hypothesis: *

(IV) When information is provided in a weird, difficult-to-read font,
(DV) you are *more* likely to remember it than if it had been in a nice,
consistent font.
(EXPLANATION) because when the brain has to work harder decoding a weird
font, it also puts more effort into remembering the information.

*Data:*

http://www.nytimes.com/2011/04/19/health/19mind.html
http://www.livescience.com/9296-funky-fonts-students-learn.html

But that won't mean the document won't still be *ugly*.

Mark

Original source
<http://www.cracked.com/article_19518_5-seemingly-random-factors-that-control-your-memory.html>

*If you want to argue about the differences between fonts and typefaces, I
used to be interested, but it seems largely irrelevant now. Information
<https://www.fastcodesign.com/3028971/whats-the-difference-between-a-font-and-a-typeface>
.

-- 

Mark Kelly

mark at vceit.com
http://vceit.com

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