[vet-mm] Write Content and Copy PD

[claire]

Came across this information recently regarding PD on Nov. 2nd.
Claire Bloom :-)
Warrandyte High

> Writing for the Web Workshops
> Overview
> The web is full of poor-quality content that is vague, uses too much 
> jargon or complex language, and provides little in the way of useful 
> information. This confuses, frustrates and annoys people. It also 
> costs the organisations who publish it valuable time and money.
> This workshop will give you a good overview of the techniques that 
> will make your web content more effective.
> Outline
> The workshop is a full-day introduction to writing for the web. It 
> focuses on improving the usefulness, usability and accessibility of 
> online content - helping you create content that works.
> It introduces techniques for clear and effective online communication 
> and reinforces these with a series of hands-on exercises.
> The workshop is divided into three main sections - plan, create, 
> evaluate - and begins with an introduction.
> Introduction
>
>     * Goals for writing web content
>     * The value of web content
>     * How people use web content
>
> An exercise aims to show participants that the only content that 
> should be published online is content that is valuable to the 
> organisation or the end user.
> 1. Plan
> In this section we discuss the planning process:
>
>     * Identify your purpose
>     * Know and understand your audience
>     * Understand and research your topic
>     * Plan your structure or organisation
>     * An exercise gets participants to plan to write some content for
>       the web by focusing on the purpose and audience for the content.
>
> An exercise gets participants to plan to write some content for the 
> web by focusing on the purpose and audience for the content.
> 2. Create
> In this section we discuss techniques for designing and writing 
> content including:
>
>     * Using plain language
>     * Writing concisely
>     * Layout and content design
>     * Designing longer documents
>     * Page titles, headings, link text
>     * Writing metadata
>
> Five exercises allow participants to practice the techniques covered.
> Examples of content from government, university and corporate websites 
> are shown and discussed.
> 3. Evaluate
> In the final section of the workshop, we discuss
>
>     * Self-review of content
>     * Readability testing
>     * Peer reviews
>
> In the last exercise for the day, participants will use a checklist to 
> review one of their own web pages.
> A printed booklet of course notes, resources and exercises is provided.
> Audience
> The workshop is suitable for anyone who writes business-related 
> content for medium to large corporate, government or university 
> websites or intranets. Staff who should attend include:
>
>     * Authors, including administrative or secretarial staff who
>       create content for publication online
>     * Editors
>     * Content managers.
>
> Participants should have some experience in:
>
>     * Writing business-related content (not necessarily for the web)
>     * Using the web.
>
> Cost
> $450 per participant plus GST ($495 incl GST of $45)
>
> http://www.visionaustralia.org.au/%5Cinfo.aspx?page=685


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