[Offtopic] Canonical tag announced
stephen at melbpc.org.au
stephen at melbpc.org.au
Fri Feb 20 06:20:54 EST 2009
Canonical Tag Announced
By Chris Crum - Wed, 02/18/2009 - 17:52
http://www.webpronews.com/topnews/2009/02/18/canonical-tag-announced-
googles-matt-cutts-interviewed
Eric Schmidt once famously (or infamously, depending on how you look at
it) called the Internet a cesspool.
Now Google along with search rivals Yahoo and Microsoft are working
together to clean up that cesspool to some extent.
Much of this "cesspool" comes from duplicate content, and a tag has now
been revealed jointly from the three search engine giants that can give
your pages the URL format that they all prefer.
This is called the Canonical Tag and looks like this:
<link rel=canonical href=http://www.example.com/product.php?
item=swedish-fish />
As Google explains:
http://googlewebmastercentral.blogspot.com/2009/02/specify-your-
canonical.html
you can simply add this tag to specify your preferred version of a URL
inside the <head> section of the duplicate content URLs:
http://www.example.com/product.php?item=swedish-fish&category=gummy-candy
http://www.example.com/product.php?item=swedish-
fish&trackingid=1234&sessionid=5678
and the search engines will understand that the duplicates all refer to
the canonical URL: http://www.example.com/product.php?item=swedish-fish.
Additional URL properties, like PageRank and related signals, are
transferred as well.
If you have unanswered questions about the canonical tag, now is the time
to ask. Google will be happy to answer them. Yahoo and Microsoft have
additional posts about the tag:
http://ysearchblog.com/2009/02/12/fighting-duplication-adding-more-arrows-
to-your-quiver/
and
http://blogs.msdn.com/webmaster/archive/2009/02/12/partnering-to-help-
solve-duplicate-content-issues.aspx
--
Cheers,
Stephen
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