[Year 12 IT Apps] Spam Act Reference

[Matheson, Heath A]

Happy New Year all!,

Here is an article worth archiving as an reference for the spam act.
Enjoy.

Heath
McDonald's warned over emails
Date December 19, 2012
[MCDONALDs]
Given a ticking off ... McDonald's is receiving backlash from launching an email campaign aimed at children. Photo: Glenn Hunt
Fast food chain McDonald's has been given a ticking off after launching an email marketing campaign aimed at children.
The company posted a ''send to a friend'' facility on its Happy Meal website last year which encouraged visitors to email links for McDonald's-themed games to their mates.
The Australian Communications and Media Authority ruled the marketing campaign contravened the Spam Act 2003 because recipients did not consent to receiving the emails and they could not unsubscribe.
The act states it is illegal to send, or cause to be sent, unsolicited commercial electronic messages.
McDonald's removed the link in February and on Tuesday was given a formal warning by ACMA
Read more: http://www.theage.com.au/technology/technology-news/mcdonalds-warned-over-emails-20121218-2bl6c.html#ixzz2H59bDs8C


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