[Foodtech] Attitudes to food - a UK survey

[Tran, Lorraine I]

FSA Research into how Attitude to Health Affects Eating Habits 

The Food Standards Agency (FSA) in the UK has carried out qualitative
research to find out more about how people's eating habits are
determined by their attitudes towards food and health, rather than by
other demographic characteristics, such as age. The research aimed to
find out how people eat, what they buy and why they make certain food
choices, to help shape the FSA's work on healthier eating. The research
was carried out as part of its Consumer Attitudes Survey. 

The findings included the identification of four distinct population
groups: 

*    Health conscious pragmatists - think that although healthy eating
is important, convenience foods are not necessarily a bad thing. They
represent 22 % of the UK adult population.
*    Convenience driven health rejecters - are likely to rank
convenience above health when choosing what to eat. They represent 29%
of the UK adult population.
*    Concerned health advocates - rank healthy eating the most highly of
all the groups and know what a healthy balanced diet looks like and
appreciate being given information about food. They represent 25% of the
UK adult population.
*    Traditional cooking enthusiasts - are enthusiastic cooks and tend
to disapprove of convenience food. They represent 24% of the population.


For more information visit:
www.food.gov.uk/multimedia/pdfs/consumersegmentationreport.pdf
<http://www.food.gov.uk/multimedia/pdfs/consumersegmentationreport.pdf>


(From DATA electronic newsletter.)

 

Lorraine Tran

Curriculum Manager, P - 12 Design and Technology

Victorian Curriculum and Assessment Authority (VCAA)

41 St Andrews Place

East Melbourne 3002

http://www.vcaa.vic.edu.au

 

Email: tran.lorraine.i at edumail.vic.gov.au

Telephone: (03) 9651 4407

Mobile:       041 933 1630

 

The Victorian Curriculum and Assessment Authority provides high quality
curriculum, assessment and reporting that promotes individual life long
learning.

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