[Design and Technology] New book: SKETCHING product design PRESENTATION

[Lorraine Tran]

Colleagues

In this book (see the link below) ‘SKETCHING product design PRESENTATION’
the focus is not on how to sketch, rather it's the context in which
sketches are used in product design.
It's about understanding how people view presentations and sketches and
how this can be influenced by the designer to improve the effectiveness of
the communication.
In this book several influential visual perception theories (Reptilian
Brain Theory, Gestalt, Rhetoric, Semiotics) are discussed. These theories
are explained directly into the context of product design, and illustrated
by design showcases of leading design studios.

http://www.sketching.nl/bookPresentation.html
<https://www.linkedin.com/redirect?url=http%3A%2F%2Fwww%2Esketching%2Enl%2FbookPresentation%2Ehtml&urlhash=APPE&_t=tracking_anet>

Regards, Lorraine Tran

<https://www.linkedin.com/news?viewArticle=&articleID=7387358553846284048&gid=80335&type=member&item=5968362618459561985&articleURL=http%3A%2F%2Fwww%2Esketching%2Enl%2FbookPresentation%2Ehtml&urlhash=APPE&goback=%2Egde_80335_member_5968362618459561985>
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