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Came across this information recently regarding PD on Nov. 2nd. <br>
Claire Bloom :-) <br>
Warrandyte High<br>
<br>
<blockquote type="cite">Writing for the Web Workshops<br>
<a id="intro">Overview</a> <br>
The web is full of poor-quality content that is vague, uses too much
jargon or complex language, and provides little in the way of useful
information. This confuses, frustrates and annoys people. It also costs
the organisations who publish it valuable time and money. <br>
This workshop will give you a good overview of the techniques that will
make your web content more effective. <br>
<a id="outline">Outline</a>
<br>
The workshop is a full-day introduction to writing for the web. It
focuses on improving the usefulness, usability and accessibility of
online content - helping you create content that works. <br>
It introduces techniques for clear and effective online communication
and reinforces these with a series of hands-on exercises. <br>
The workshop is divided into three main sections - plan, create,
evaluate - and begins with an introduction. <br>
Introduction
<ul>
<li>Goals for writing web content </li>
<li>The value of web content </li>
<li>How people use web content </li>
</ul>
An exercise aims to show participants that the only content that
should be published online is content that is valuable to the
organisation or the end user.
<br>
1. Plan<br>
In this section we discuss the planning process:
<ul>
<li>Identify your purpose </li>
<li>Know and understand your audience </li>
<li>Understand and research your topic </li>
<li>Plan your structure or organisation </li>
<li>An exercise gets participants to plan to write some content for
the
web by focusing on the purpose and audience for the content. </li>
</ul>
An exercise gets participants to plan to write some content for the
web by focusing on the purpose and audience for the content. <br>
2. Create<br>
In this section we discuss techniques for designing and writing content
including:
<ul>
<li>Using plain language </li>
<li>Writing concisely </li>
<li>Layout and content design </li>
<li>Designing longer documents </li>
<li>Page titles, headings, link text </li>
<li>Writing metadata </li>
</ul>
Five exercises allow participants to practice the techniques covered. <br>
Examples of content from government, university and corporate websites
are shown and discussed.
<br>
3. Evaluate <br>
In the final section of the workshop, we discuss
<ul>
<li>Self-review of content </li>
<li>Readability testing </li>
<li>Peer reviews </li>
</ul>
In the last exercise for the day, participants will use a checklist to
review one of their own web pages. <br>
A printed booklet of course notes, resources and exercises is provided.
<br>
<a id="audience">Audience</a>
<br>
The workshop is suitable for anyone who writes business-related
content for medium to large corporate, government or university
websites or intranets. Staff who should attend include:
<ul>
<li>Authors, including administrative or secretarial staff who
create content for publication online </li>
<li>Editors </li>
<li>Content managers. </li>
</ul>
Participants should have some experience in:
<ul>
<li>Writing business-related content (not necessarily for the web) </li>
<li>Using the web. </li>
</ul>
<a id="cost">Cost</a><br>
$450 per participant plus GST ($495 incl GST of $45)<br>
<br>
<a class="moz-txt-link-freetext" href="http://www.visionaustralia.org.au/%5Cinfo.aspx?page=685">http://www.visionaustralia.org.au/%5Cinfo.aspx?page=685</a></blockquote>
<br>
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