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<p class="MsoNormal"><span style="font-size:10.0pt; font-family:"Arial","sans-serif"">Hi folks,</span></p>
<p class="MsoNormal"><span style="font-size:10.0pt; font-family:"Arial","sans-serif""> I’m just going through one of the commercially produced outcomes and have a query that I hope someone out there could clarify for me. I’ve included below, the
case study, the question and the suggested answer. In short, the suggested answer states that the privacy act 1988 has provisions prohibiting the use of personal data for direct marketing via email. I can’t find this anywhere on the Privacy Commissioners website,
Austlii or on a couple of the University Law Faculty pages. The scenario implies that the business wouldn’t have a turnover greater than $3milliion, so the Privacy Act doesn’t apply anyway. Am I missing something or is this a bogus question?</span></p>
<p class="MsoNormal"><span style="font-size:10.0pt; font-family:"Arial","sans-serif"">Thanks</span></p>
<p class="MsoNormal"><span style="font-size:10.0pt; font-family:"Arial","sans-serif"">Damien</span></p>
<p class="MsoNormal"><span style="font-size:10.0pt; font-family:"Arial","sans-serif""> </span></p>
<p class="MsoNormal"><span style="font-size:10.0pt; font-family:"Arial","sans-serif"; color:red">Case Study</span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-size:11.5pt; font-family:"Times New Roman","serif"">Ann’s Place is a beauty salon that provides beauty therapies for women and men. Ann’s place is</span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-size:11.5pt; font-family:"Times New Roman","serif"">committed to providing quality and friendly service. Through word of mouth and local</span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-size:11.5pt; font-family:"Times New Roman","serif"">advertising, the beauty salon has gradually grown and is now ready to expand. Ann intends to</span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-size:11.5pt; font-family:"Times New Roman","serif"">open another beauty therapy salon in another suburb.</span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-size:11.5pt; font-family:"Times New Roman","serif"">The business is situated in a shopping mall but a distance from the main shopping and car parking</span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-size:11.5pt; font-family:"Times New Roman","serif"">area. The salon has a small reception area, which is often unattended, containing a small</span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-size:11.5pt; font-family:"Times New Roman","serif"">computer, holding information about the clients, staff and services. This computer is also used</span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-size:11.5pt; font-family:"Times New Roman","serif"">for all of Ann’s Place daily transactions of therapies and product sales, client bookings, emails,</span></p>
<p class="MsoNormal"><span style="font-size:11.5pt; font-family:"Times New Roman","serif"">upcoming events, price lists and monthly newsletters.</span><span style="font-size:10.0pt; font-family:"Arial","sans-serif""></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt; font-family:"Arial","sans-serif""> </span></p>
<p class="MsoNormal"><span style="font-size:10.0pt; font-family:"Arial","sans-serif"; color:red">Question</span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-size:11.5pt; font-family:"Times New Roman","serif"">Recently Ann has been approached by her beauty product supplier for access to her list of clients</span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-size:11.5pt; font-family:"Times New Roman","serif"">including their email addresses, so they can directly market her clients of their new products as</span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-size:11.5pt; font-family:"Times New Roman","serif"">they are launched.</span></p>
<p class="MsoNormal"><span style="font-size:11.5pt; font-family:"Times New Roman","serif"">Advise Ann as to why, or why not, she should provide these details about her clients.</span><span style="font-size:10.0pt; font-family:"Arial","sans-serif""></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt; font-family:"Arial","sans-serif""> </span></p>
<p class="MsoNormal"><span style="font-size:10.0pt; font-family:"Arial","sans-serif""> </span></p>
<p class="MsoNormal"><span style="font-size:10.0pt; font-family:"Arial","sans-serif"; color:red">Solution</span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-size:11.5pt; font-family:"Times New Roman","serif"">Ann should not provide details about her clients to the beauty product supplier or any third party.</span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-size:11.5pt; font-family:"Times New Roman","serif"">The reason for this is due to the legislation of the Privacy Act 1988. This Act has provisions</span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-size:11.5pt; font-family:"Times New Roman","serif"">specifically addressing the use of personal data for direct marketing via email, only with the</span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-size:11.5pt; font-family:"Times New Roman","serif"">consent of the individual. In this case unless Ann’s clients have given permission for their</span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-size:11.5pt; font-family:"Times New Roman","serif"">personal information to be provided to a third party, Ann is unable to provide the supplier or any</span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-size:11.5pt; font-family:"Times New Roman","serif"">other business with her clients’ personal information.</span></p>
<p class="MsoNormal" style="text-autospace:none"><b><span style="font-size:11.5pt; font-family:"Times New Roman","serif"">Mark allocation:</span></b></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-size:11.5pt; font-family:Wingdings">_
</span><span style="font-size:11.5pt; font-family:"Times New Roman","serif"">Statement that these details should not be provided to a third party (1 mark)</span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-size:11.5pt; font-family:Wingdings">_
</span><span style="font-size:11.5pt; font-family:"Times New Roman","serif"">Identification of the relevant act (1 mark)</span></p>
<p class="MsoNormal"><span style="font-size:11.5pt; font-family:Wingdings">_ </span>
<span style="font-size:11.5pt; font-family:"Times New Roman","serif"">Explanation of what the act covers and why it is relevant to this scenario (2 marks)</span><span style="font-size:10.0pt; font-family:"Arial","sans-serif""></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt; font-family:"Arial","sans-serif""> </span></p>
<p class="MsoNormal"><span style="font-size:10.0pt; font-family:"Arial","sans-serif""> </span></p>
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<p class="MsoNormal"><b><span style="font-size:10.0pt; font-family:"Arial","sans-serif"">Damien Atkinson-Buck</span></b><span style="font-size:10.0pt; font-family:"Arial","sans-serif""><br>
KLA Head - MYP Technology & SYP Info Tech</span><span style=""></span></p>
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<p class="MsoNormal"><b><span style="font-size:10.0pt; font-family:"Arial","sans-serif"">p:</span></b><span style="font-size:12.0pt"></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt; font-family:"Arial","sans-serif"">+61 3 9490 3848</span><span style="font-size:12.0pt"></span></p>
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<p class="MsoNormal"><b><span style="font-size:10.0pt; font-family:"Arial","sans-serif"">f:</span></b><span style="font-size:12.0pt"></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt; font-family:"Arial","sans-serif"">+61 3 9490 3490</span><span style="font-size:12.0pt"></span></p>
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<p class="MsoNormal"><b><span style="font-size:10.0pt; font-family:"Arial","sans-serif"">e:</span></b><span style="font-size:12.0pt"></span></p>
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<p class="MsoNormal"><span style="font-family:"Arial","sans-serif""><a href="mailto:damien.atkinson-buck@ivanhoe.com.au"><span style="font-size:10.0pt; color:blue">damien.atkinson-buck@ivanhoe.com.au</span></a></span><span style="font-size:12.0pt"></span></p>
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<p class="MsoNormal"><b><span style="font-size:10.0pt; font-family:"Arial","sans-serif"">w:</span></b><span style="font-size:12.0pt"></span></p>
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<p class="MsoNormal"><span style=""><a href="http://myivanhoe.net/"><span style="font-size:10.0pt; font-family:"Arial","sans-serif"; color:blue">http://myivanhoe.net</span></a></span><span style="font-size:12.0pt"></span></p>
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<p class="MsoNormal" align="right" style="text-align:right"><b><span style="font-size:10.0pt; font-family:"Arial","sans-serif"">The Ridgeway Campus</span></b><span style="font-size:10.0pt; font-family:"Arial","sans-serif""><br>
PO Box 91 The Ridgeway<br>
Ivanhoe Victoria<br>
3079 Australia</span><span style="font-size:12.0pt"></span></p>
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<p class="MsoNormal"><span style="position:absolute; z-index:251659264; margin-left:0px; margin-top:1px; width:418px; height:126px"><img width="418" height="126" src="cid:image003.png@01CD97DE.F024A640"></span><a href="http://myivanhoe.net/"><span style="color:blue; text-decoration:none"><img border="0" width="422" height="130" id="Picture_x0020_1" src="cid:image001.gif@01CD97DD.5DD773E0" alt="Description: Description: Description: Description: cid:image002.gif@01CA7CC2.074C48E0"></span></a><span style="font-size:12.0pt"></span></p>
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<p class="MsoNormal" align="right" style="text-align:right"><a href="http://myivanhoe.net/"><span style="color:blue; text-decoration:none"><img border="0" width="178" height="130" id="Picture_x0020_4" src="cid:image002.gif@01CD97DD.5DD773E0" alt="Description: Description: Description: Description: cid:image003.gif@01CA7CC2.074C48E0"></span></a><span style="font-size:12.0pt"></span></p>
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Privacy, Virus and Copyright Warning<br>
<br>
The information contained in this electronic message (e-mail), and any files transmitted with it:<br>
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* is intended for the named recipients only. If you have received this in error, please advise the sender and delete it and any copies immediately;<br>
* Any personal information in this email must be used in accordance with the Privacy Act 1988 and this always applies even if it has been sent to you in error.<br>
* represents the views of the sender and does not necessarily represent the views or formal advice of Ivanhoe Grammar School;<br>
* may be subject to Copyright, so no further use should be made of it without the author's permission.<br>
<br>
The School does not represent or warrant that the email or any files attached do not contain errors or are free from computer viruses or other defects nor does it accept responsibility for any loss or damage resulting directly or indirectly from the use of
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