Thanks Cameron/User 2384736 ;-)<br><br>That is an article that students should appreciate.<br><br>I'm particularly interested in the loyalty card issues (frequent shopper cards etc). I went to a meeting once where a rep from one of the larger retail chains showed how the data willingly handed over through the use of loyalty cards provided the retailers with a massive source of information. They process this intensively in ways that shoppers are probably unaware of.<br>
<br>For example, knowing that shoppers in supermarkets near university campuses tend to buy coffee in large cans, frozen vegetables and bulk pot noodles on Thursday nights means they can arrange stock accordingly in those stores. On the other hand you may not want the retail chain to be able to see that you buy supermarket pizza, frozen garlic bread and bottles of soda water at the supermarket then head to their liquor franchise and buy a bottle of whiskey every night when you're marking exams. (I'm sure you can dream up some buying pattern more incriminating than that, but you get my drift)<br>
<br>But sadly I can't find much about this sort of retail data mining on the web. Anyone know of good Australian articles showing what is and can be done with this simple data? May be of use with students I think.<br>
<br>Cheers<br>Ken<br>TASITE <a href="http://www.tasite.tas.edu.au">www.tasite.tas.edu.au</a><br><br><div class="gmail_quote">On Wed, May 26, 2010 at 8:08 AM, Cameron Bell <span dir="ltr"><<a href="mailto:bell.cameron.p@edumail.vic.gov.au">bell.cameron.p@edumail.vic.gov.au</a>></span> wrote:<br>
<blockquote class="gmail_quote" style="margin: 0pt 0pt 0pt 0.8ex; border-left: 1px solid rgb(204, 204, 204); padding-left: 1ex;"><br>
<a href="http://www.theage.com.au/opinion/society-and-culture/forget-facebook-privacy-your-digital-life-is-being-monitored-20100525-wavc.html" target="_blank">http://www.theage.com.au/opinion/society-and-culture/forget-facebook-privacy-your-digital-life-is-being-monitored-20100525-wavc.html</a><br>
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The first three paragraphs are amazing. (And scary)<br>
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Cheers<br>
<br>
User: 2384736<br></blockquote></div><br clear="all"><br>