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<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Dear colleagues</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>This week’s Background Briefing program may be of some
interest.</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal style='text-autospace:none'><font size=2 face="Courier New"><span
style='font-size:10.0pt;font-family:"Courier New"'>This week on A</span></font><font
size=2 face="Courier New"><span style='font-size:10.0pt;font-family:"Courier New"'>BC</span></font><font
size=2 face="Courier New"><span style='font-size:10.0pt;font-family:"Courier New"'>
Radio National's</span></font></p>
<p class=MsoNormal style='text-autospace:none'><font size=2 face="Courier New"><span
style='font-size:10.0pt;font-family:"Courier New"'>investigative documentary</span></font></p>
<p class=MsoNormal style='text-autospace:none'><font size=2 face="Courier New"><span
style='font-size:10.0pt;font-family:"Courier New"'>program Background Briefing
.......................................</span></font></p>
<p class=MsoNormal style='text-autospace:none'><font size=2 face="Courier New"><span
style='font-size:10.0pt;font-family:"Courier New"'>Sunday 12th February
</span></font><font size=2 face="Courier New"><span style='font-size:10.0pt;
font-family:"Courier New"'>9:10 am</span></font></p>
<p class=MsoNormal style='text-autospace:none'><font size=2 face="Courier New"><span
style='font-size:10.0pt;font-family:"Courier New"'>Tuesday 14th February
</span></font><font size=2 face="Courier New"><span style='font-size:10.0pt;
font-family:"Courier New"'>7:10 pm</span></font></p>
<p class=MsoNormal style='text-autospace:none'><font size=2 face="Courier New"><span
style='font-size:10.0pt;font-family:"Courier New"'>Wednesday 16th February
</span></font><font size=2 face="Courier New"><span style='font-size:10.0pt;
font-family:"Courier New"'>4:00 am</span></font></p>
<p class=MsoNormal style='text-autospace:none'><font size=2 face="Courier New"><span
style='font-size:10.0pt;font-family:"Courier New"'>.......................................</span></font></p>
<p class=MsoNormal style='text-autospace:none'><font size=2 face="Courier New"><span
style='font-size:10.0pt;font-family:"Courier New"'> </span></font></p>
<p class=MsoNormal style='text-autospace:none'><font size=2 face="Courier New"><span
style='font-size:10.0pt;font-family:"Courier New"'>Advertising as Global
Business</span></font></p>
<p class=MsoNormal style='text-autospace:none'><font size=2 face="Courier New"><span
style='font-size:10.0pt;font-family:"Courier New"'>Produced by Kirsten Garrett</span></font></p>
<p class=MsoNormal style='text-autospace:none'><font size=2 face="Courier New"><span
style='font-size:10.0pt;font-family:"Courier New"'> </span></font></p>
<p class=MsoNormal style='text-autospace:none'><font size=2 face="Courier New"><span
style='font-size:10.0pt;font-family:"Courier New"'>The way consumers use the
media is changing and the effect on advertising is profound. Products and
brands have been globalised and the methods of delivery on the increase. What
are the challenges of getting messages out across cultures. Torin Douglas of
the B</span></font><font size=2 face="Courier New"><span style='font-size:10.0pt;
font-family:"Courier New"'>BC</span></font><font size=2 face="Courier New"><span
style='font-size:10.0pt;font-family:"Courier New"'> talks to some of the
world's leading ‘creatives’ about what does and doesn’t work
in advertising today.</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Regards</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'> </span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>Paula Christophersen</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>ICT </span></font><font size=2 face=Arial><span
style='font-size:10.0pt;font-family:Arial'>Curriculum</span></font><font
size=2 face=Arial><span style='font-size:10.0pt;font-family:Arial'> Manager</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>VCAA</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>41 St Andrews Place</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>EAST MELBOURNE</span></font><font size=2 face=Arial><span
style='font-size:10.0pt;font-family:Arial'> 3002</span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'>(03) 9651 4378</span></font></p>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'> </span></font></p>
</div>
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