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<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Hi Cameron<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>There is a solution provided my Mediasphere in Brisbane that a
number of school in Victoria have taken up that the schools control what they
advertise and the “business site” is separate to the “school’s
site”.<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>“</span><span class=apple-style-span><span
style='font-size:10.0pt;font-family:"Verdana","sans-serif";color:black'>In
addition to school websites, Mediasphere's has created a powerful and effective
fund raising e-business websites for schools. The simple-to-manage e-business
websites are linked to existing school websites and automatically generate
between $20,000 to $100,000 in fundraising revenue with free services and
benefits to parents and alumni.”<o:p></o:p></span></span></p>
<p class=MsoNormal><span class=apple-style-span><span style='font-size:10.0pt;
font-family:"Verdana","sans-serif";color:black'><o:p> </o:p></span></span></p>
<p class=MsoNormal><span class=apple-style-span><span style='font-size:10.0pt;
font-family:"Verdana","sans-serif";color:black'>For more information visit </span></span><a
href="http://www.mediasphere.com.au/education">http://www.mediasphere.com.au/education</a><o:p></o:p></p>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal><span class=apple-style-span><span style='font-size:10.0pt;
font-family:"Arial","sans-serif";color:black'>Clarke Stevenson</span></span><span
style='font-size:10.0pt;font-family:"Arial","sans-serif";color:black'><br>
<span class=apple-style-span>Director, Sales and Marketing</span><br>
<span class=apple-style-span>EdCube Pty Ltd</span><br>
<span class=apple-style-span>Ph: 03 9846 5602</span><br>
<span class=apple-style-span>Fax: 03 9846 5702</span><br>
<span class=apple-style-span>Mob: 0433 202 383</span><br>
<span class=apple-style-span>Skype: clarke.stevenson</span><br>
<span class=apple-style-span>c.stevenson@edcube.net</span><br>
<span class=apple-style-span>EdCube - Digital Portfolios made simple
www.edcube.net</span><span class=apple-converted-space> </span><br>
<span class=apple-style-span>Teacher Tube:
http://www.teachertube.com/view_video.php?viewkey=d91a15cf42214ae5f484</span><span
class=apple-converted-space> </span><br>
<span class=apple-style-span><a
href="http://letmegooglethatforyou.com/?q=edcube">http://letmegooglethatforyou.com/?q=edcube</a><o:p></o:p></span></span></p>
<p class=MsoNormal><span class=apple-style-span><span style='font-size:10.0pt;
font-family:"Arial","sans-serif";color:black'><o:p> </o:p></span></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
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<p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span
style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>
elearning-bounces@edulists.com.au [mailto:elearning-bounces@edulists.com.au] <b>On
Behalf Of </b>Cameron Bell<br>
<b>Sent:</b> Wednesday, 18 March 2009 3:18 PM<br>
<b>To:</b> elearning Teachers' Mailing List<br>
<b>Subject:</b> Re: [elearning] Sponsorship of school websites<o:p></o:p></span></p>
</div>
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<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal>Whilst there are various points of view as to the relative
merits of such a system and the implications of sponsorship (which many schools
seek for other activities - sports, performances, music etc) I think the main
reason not to do it is that it (IMHO) makes the website look cheap, cluttered
and nasty. <o:p></o:p></p>
<div>
<p class=MsoNormal>My Prin was quite clear - (paraphrasing) we are not going
down that path - it has nothing to do with our programs and
cheapens/trivialises the website and teaching and learning.<o:p></o:p></p>
</div>
<div>
<p class=MsoNormal>I was very happy to hear that.<o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><o:p> </o:p></p>
</div>
<div>
<p class=MsoNormal>Cameron<o:p></o:p></p>
</div>
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<p class=MsoNormal><o:p> </o:p></p>
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<div>
<p class=MsoNormal>On 18/03/2009, at 1:30 PM, Roland Gesthuizen wrote:<o:p></o:p></p>
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<p class=MsoNormal><br>
<br>
<o:p></o:p></p>
<p class=MsoNormal>Interesting development. A group is buying space on state
school websites .. actually it goes beyond this. They are taking over the
entire school website, offering free ! online hosting and tools to facilitate
the publishing of online content, in exchange for advertising space and a cut
in the online profits.<br>
<a href="http://www.sponsor-ed.com.au/">http://www.sponsor-ed.com.au/</a><br>
<br>
There are several primary schools on this program listed here and I notice Kew
High School. Our school administration was approached to be a secondary
partner. Faced with a glossy brochure, I was approached to take our current
school website down in exchange for this service. You can view the full list
here <a href="http://tinyurl.com/c3zad2">http://tinyurl.com/c3zad2</a> (google
maps)<br>
<br>
School sponsorship was raised over a decade ago by an ABC story back in 2000
with concerns raised by the different groups.<br>
<a
href="http://www.abc.net.au/worldtoday/stories/s136808.htm">http://www.abc.net.au/worldtoday/stories/s136808.htm</a><br>
<br>
I have some further reservations whilst looking over this MCEETYA c! ode of
practice for school sponsorship<br>
<a
href="http://www.mceetya.edu.au/mceetya/national_code_sponsorship,12054.html">http://www.mceetya.edu.au/mceetya/national_code_sponsorship,12054.html</a><br>
<br>
>From what I can spot, there are a couple of concerns<o:p></o:p></p>
<ul type=disc>
<li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
mso-list:l0 level1 lfo1'>Schools used as a captive market for commercial
sponsors<o:p></o:p></li>
<li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
mso-list:l0 level1 lfo1'>Vendor lockin for internet hosting (considering
the investment of time to build a site or later migrate content with cut /
paste)<o:p></o:p></li>
<li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
mso-list:l0 level1 lfo1'>Tacit endorsement of a product by association
with the Department of Education<o:p></o:p></li>
</ul>
<p class=MsoNormal>Sponsor-Ed probably has the best wishes at heart, providing
schools with a precious revenue stream but I that alone does not make this a
good thing. Whilst there is no such thing as a free lunch, off the top of my
head, groups such as Google, WikiSpaces and Edublogs will remove commercial
advertising for their 'free' services when they are used by students.<br>
<br>
Whilst they indicate that the sponsorship will be ethical but how will these
guidelines be managed? ! If the local mayor advertises, will political parties
be next? If we accept the red cross, how about green-peace or local church
groups? Do we next permit hospitals to promote themselves online with ethical
drug-company advertising? Will teachers next raise a few dollars with an
advertising banner bundled to their departmental e-mail messages?<br>
<br>
Whist I am excited by new Web2.0 based techologies and free online hosting of
school websites, is this something that we really wish schools to engage with? <br>
<br>
What are your thoughts?<br>
<br>
Regards Roland<br clear=all>
<br>
-- <br>
Roland Gesthuizen - ICT Coordinator - Westall Secondary College<br>
<a href="http://www.westallsc.vic.edu.au">http://www.westallsc.vic.edu.au</a><br>
<br>
"Never doubt that a small group of thoughtful, committed citizens can
change the world; indeed it is the only thing that ever has." --Margaret
Mead<br>
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<p class=MsoNormal><o:p> </o:p></p>
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