<HTML xmlns="http://www.w3.org/TR/REC-html40" xmlns:v =
"urn:schemas-microsoft-com:vml" xmlns:o =
"urn:schemas-microsoft-com:office:office" xmlns:w =
"urn:schemas-microsoft-com:office:word" xmlns:m =
"http://schemas.microsoft.com/office/2004/12/omml"><HEAD>
<META content="text/html; charset=us-ascii" http-equiv=Content-Type>
<META name=Generator content="Microsoft Word 12 (filtered medium)">
<STYLE>v\:* {behavior:url(#default#VML);}
o\:* {behavior:url(#default#VML);}
w\:* {behavior:url(#default#VML);}
.shape {behavior:url(#default#VML);}
</STYLE>
<STYLE><!--
/* Font Definitions */
@font-face
{font-family:"Cambria Math";
panose-1:2 4 5 3 5 4 6 3 2 4;}
@font-face
{font-family:Calibri;
panose-1:2 15 5 2 2 2 4 3 2 4;}
@font-face
{font-family:Tahoma;
panose-1:2 11 6 4 3 5 4 4 2 4;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{margin:0cm;
margin-bottom:.0001pt;
font-size:11.0pt;
font-family:"Calibri","sans-serif";}
a:link, span.MsoHyperlink
{mso-style-priority:99;
color:blue;
text-decoration:underline;}
a:visited, span.MsoHyperlinkFollowed
{mso-style-priority:99;
color:purple;
text-decoration:underline;}
p.MsoAcetate, li.MsoAcetate, div.MsoAcetate
{mso-style-priority:99;
mso-style-link:"Balloon Text Char";
margin:0cm;
margin-bottom:.0001pt;
font-size:8.0pt;
font-family:"Tahoma","sans-serif";}
span.EmailStyle17
{mso-style-type:personal-compose;
font-family:"Calibri","sans-serif";
color:windowtext;}
span.BalloonTextChar
{mso-style-name:"Balloon Text Char";
mso-style-priority:99;
mso-style-link:"Balloon Text";
font-family:"Tahoma","sans-serif";}
span.font6
{mso-style-name:font_6;}
.MsoChpDefault
{mso-style-type:export-only;}
@page WordSection1
{size:612.0pt 792.0pt;
margin:72.0pt 72.0pt 72.0pt 72.0pt;}
div.WordSection1
{page:WordSection1;}
--></STYLE>
</HEAD>
<BODY dir=ltr lang=EN-AU vLink=purple link=blue>
<DIV dir=ltr>
<DIV style="FONT-FAMILY: 'Calibri'; COLOR: #000000; FONT-SIZE: 12pt">
<DIV align=center>
<DIV
style="FONT-STYLE: normal; DISPLAY: inline; FONT-FAMILY: 'Calibri'; COLOR: #000000; FONT-SIZE: small; FONT-WEIGHT: normal; TEXT-DECORATION: none"><FONT
style="BACKGROUND-COLOR: #ffff00" size=6>AVAILABLE FROM DATTA VIC @ $25.00 PER
SET PLUS P&H</FONT></DIV>
<DIV> </DIV></DIV>
<DIV
style="FONT-STYLE: normal; DISPLAY: inline; FONT-FAMILY: 'Calibri'; COLOR: #000000; FONT-SIZE: small; FONT-WEIGHT: normal; TEXT-DECORATION: none">
<DIV class=WordSection1>
<P class=MsoNormal>Hi There <o:p></o:p></P>
<P class=MsoNormal><o:p></o:p> </P>
<P class=MsoNormal>Please find attached and below a media release for an
exciting new game on design thinking, strategic problem solving and designing
for sustainability. <o:p></o:p></P>
<P class=MsoNormal><o:p></o:p> </P>
<P class=MsoNormal>I have also attached a zipped folder with images, we are
getting some more ‘action’ shots done tomorrow so I can forward them to you as
well. <o:p></o:p></P>
<P class=MsoNormal><o:p></o:p> </P>
<P class=MsoNormal>The Design Play Cards is a deck of 50 cards that explores
design problems, design inspirations and design strategies. Developed by award
winning sustainability and design firm Eco Innovators the cards are being
integrated into teaching programs around the world and presents a really unique
way of exploring these important design themes. <o:p></o:p></P>
<P class=MsoNormal><o:p></o:p> </P>
<P class=MsoNormal>More information can be found on the website, where a media
pack of images can also be downloaded here <o:p></o:p></P>
<P class=MsoNormal>Please let me know if you have any questions or would like
any more information on the initiative. <o:p></o:p></P>
<P class=MsoNormal><o:p></o:p> </P>
<P class=MsoNormal>Thanks and kind regards <o:p></o:p></P>
<P class=MsoNormal>Leyla Acaroglu <o:p></o:p></P>
<P class=MsoNormal><o:p></o:p> </P>
<P style="TEXT-ALIGN: center" class=MsoNormal align=center><B><SPAN
style="FONT-SIZE: 24pt">New card game challenges designers to make products more
sustainable</SPAN></B><B><SPAN
style="FONT-SIZE: 24pt"><o:p></o:p></SPAN></B></P>
<P class=MsoNormal><SPAN class=font6><SPAN
style="BORDER-BOTTOM: windowtext 1pt; BORDER-LEFT: windowtext 1pt; PADDING-BOTTOM: 0cm; PADDING-LEFT: 0cm; PADDING-RIGHT: 0cm; COLOR: black; FONT-SIZE: 12pt; BORDER-TOP: windowtext 1pt; BORDER-RIGHT: windowtext 1pt; PADDING-TOP: 0cm">Melbourne
creative agency Eco Innovators is up to sustainability mischief again with their
new Design Play Cards, a deck of 50 quirky playing cards </SPAN></SPAN><IMG
hspace=12 alt=CARDSET_PREVIEW_01.png align=right
src="cid:B9423D6530E140709A9EEF7043FE0BC9@design" width=247 height=174
v:shapes="Picture_x0020_0"><SPAN class=font6><SPAN
style="BORDER-BOTTOM: windowtext 1pt; BORDER-LEFT: windowtext 1pt; PADDING-BOTTOM: 0cm; PADDING-LEFT: 0cm; PADDING-RIGHT: 0cm; COLOR: black; FONT-SIZE: 12pt; BORDER-TOP: windowtext 1pt; BORDER-RIGHT: windowtext 1pt; PADDING-TOP: 0cm">designed
to challenge, inspire and explore design for
sustainability.<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal><SPAN class=font6><SPAN
style="BORDER-BOTTOM: windowtext 1pt; BORDER-LEFT: windowtext 1pt; PADDING-BOTTOM: 0cm; PADDING-LEFT: 0cm; PADDING-RIGHT: 0cm; COLOR: black; FONT-SIZE: 12pt; BORDER-TOP: windowtext 1pt; BORDER-RIGHT: windowtext 1pt; PADDING-TOP: 0cm"><o:p></o:p></SPAN></SPAN> </P>
<P class=MsoNormal><SPAN class=font6><SPAN
style="BORDER-BOTTOM: windowtext 1pt; BORDER-LEFT: windowtext 1pt; PADDING-BOTTOM: 0cm; PADDING-LEFT: 0cm; PADDING-RIGHT: 0cm; COLOR: black; FONT-SIZE: 12pt; BORDER-TOP: windowtext 1pt; BORDER-RIGHT: windowtext 1pt; PADDING-TOP: 0cm">Gamification
is recognised as a valid educational tool, and the Design Play Cards assist
educators convey complex approaches to design problem solving using fun and
engaging exercises. <o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal><o:p></o:p> </P>
<P class=MsoNormal><SPAN class=font6><SPAN
style="BORDER-BOTTOM: windowtext 1pt; BORDER-LEFT: windowtext 1pt; PADDING-BOTTOM: 0cm; PADDING-LEFT: 0cm; PADDING-RIGHT: 0cm; COLOR: black; FONT-SIZE: 12pt; BORDER-TOP: windowtext 1pt; BORDER-RIGHT: windowtext 1pt; PADDING-TOP: 0cm">The
cards are divided into three groups: The ‘</SPAN></SPAN><SPAN class=font6><SPAN
style="BORDER-BOTTOM: windowtext 1pt; BORDER-LEFT: windowtext 1pt; PADDING-BOTTOM: 0cm; PADDING-LEFT: 0cm; PADDING-RIGHT: 0cm; COLOR: #990099; FONT-SIZE: 12pt; BORDER-TOP: windowtext 1pt; BORDER-RIGHT: windowtext 1pt; PADDING-TOP: 0cm">Design
Problem’</SPAN></SPAN><SPAN class=font6><SPAN
style="BORDER-BOTTOM: windowtext 1pt; BORDER-LEFT: windowtext 1pt; PADDING-BOTTOM: 0cm; PADDING-LEFT: 0cm; PADDING-RIGHT: 0cm; COLOR: black; FONT-SIZE: 12pt; BORDER-TOP: windowtext 1pt; BORDER-RIGHT: windowtext 1pt; PADDING-TOP: 0cm">
set challenges players to solve social and environmental design issues, the
‘</SPAN></SPAN><SPAN class=font6><SPAN
style="BORDER-BOTTOM: windowtext 1pt; BORDER-LEFT: windowtext 1pt; PADDING-BOTTOM: 0cm; PADDING-LEFT: 0cm; PADDING-RIGHT: 0cm; COLOR: #92d050; FONT-SIZE: 12pt; BORDER-TOP: windowtext 1pt; BORDER-RIGHT: windowtext 1pt; PADDING-TOP: 0cm">Design
Inspiration</SPAN></SPAN><SPAN class=font6><SPAN
style="BORDER-BOTTOM: windowtext 1pt; BORDER-LEFT: windowtext 1pt; PADDING-BOTTOM: 0cm; PADDING-LEFT: 0cm; PADDING-RIGHT: 0cm; COLOR: black; FONT-SIZE: 12pt; BORDER-TOP: windowtext 1pt; BORDER-RIGHT: windowtext 1pt; PADDING-TOP: 0cm">’
set encourages players to find inspiration through real world solutions in
action and the ‘</SPAN></SPAN><SPAN class=font6><SPAN
style="BORDER-BOTTOM: windowtext 1pt; BORDER-LEFT: windowtext 1pt; PADDING-BOTTOM: 0cm; PADDING-LEFT: 0cm; PADDING-RIGHT: 0cm; COLOR: #33cccc; FONT-SIZE: 12pt; BORDER-TOP: windowtext 1pt; BORDER-RIGHT: windowtext 1pt; PADDING-TOP: 0cm">Design
Strategy</SPAN></SPAN><SPAN class=font6><SPAN
style="BORDER-BOTTOM: windowtext 1pt; BORDER-LEFT: windowtext 1pt; PADDING-BOTTOM: 0cm; PADDING-LEFT: 0cm; PADDING-RIGHT: 0cm; COLOR: black; FONT-SIZE: 12pt; BORDER-TOP: windowtext 1pt; BORDER-RIGHT: windowtext 1pt; PADDING-TOP: 0cm">’
cards help players discover opportunities through sustainable design
thinking. </SPAN></SPAN><SPAN
style="COLOR: black; FONT-SIZE: 12pt"> <o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="COLOR: black; FONT-SIZE: 12pt"><o:p></o:p></SPAN> </P>
<P class=MsoNormal><SPAN class=font6><SPAN
style="BORDER-BOTTOM: windowtext 1pt; BORDER-LEFT: windowtext 1pt; PADDING-BOTTOM: 0cm; PADDING-LEFT: 0cm; PADDING-RIGHT: 0cm; COLOR: black; FONT-SIZE: 12pt; BORDER-TOP: windowtext 1pt; BORDER-RIGHT: windowtext 1pt; PADDING-TOP: 0cm">The
Design Play Cards have been created by award winning sustainable design practice
</SPAN></SPAN><SPAN
style="BORDER-BOTTOM: windowtext 1pt; BORDER-LEFT: windowtext 1pt; PADDING-BOTTOM: 0cm; PADDING-LEFT: 0cm; PADDING-RIGHT: 0cm; FONT-SIZE: 12pt; BORDER-TOP: windowtext 1pt; BORDER-RIGHT: windowtext 1pt; PADDING-TOP: 0cm">Eco
Innovators, and <SPAN class=font6><SPAN style="COLOR: black">includes a deck of
50 playing cards designed to challenge, inspire, and inform designers and
students about opportunities for integrating sustainability into the design
process. There are a number of flexible formats for using the cards including
group play and design challenges. The cards are being used with great success in
both secondary and tertiary design courses around Australia and in the United
States. </SPAN></SPAN></SPAN><SPAN
style="COLOR: black; FONT-SIZE: 12pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN class=font6><SPAN
style="BORDER-BOTTOM: windowtext 1pt; BORDER-LEFT: windowtext 1pt; PADDING-BOTTOM: 0cm; PADDING-LEFT: 0cm; PADDING-RIGHT: 0cm; COLOR: black; FONT-SIZE: 12pt; BORDER-TOP: windowtext 1pt; BORDER-RIGHT: windowtext 1pt; PADDING-TOP: 0cm">Design
Play Cards are available in the traditional boxed deck of cards style or as a
FREE DIY ‘print and play’ download. Both versions are available from the Design
Play Cards website </SPAN></SPAN><IMG hspace=12 alt=dpc_promobox3.jpg
align=right src="cid:BC7A2251E2E94F33AC8514AA89BA03E7@design" width=295
height=188 v:shapes="Picture_x0020_4"><A
href="http://www.designplaycards.com"><SPAN
style="BORDER-BOTTOM: windowtext 1pt; BORDER-LEFT: windowtext 1pt; PADDING-BOTTOM: 0cm; PADDING-LEFT: 0cm; PADDING-RIGHT: 0cm; FONT-SIZE: 12pt; BORDER-TOP: windowtext 1pt; BORDER-RIGHT: windowtext 1pt; PADDING-TOP: 0cm">www.designplaycards.com</SPAN></A><SPAN
class=font6><SPAN
style="BORDER-BOTTOM: windowtext 1pt; BORDER-LEFT: windowtext 1pt; PADDING-BOTTOM: 0cm; PADDING-LEFT: 0cm; PADDING-RIGHT: 0cm; COLOR: black; FONT-SIZE: 12pt; BORDER-TOP: windowtext 1pt; BORDER-RIGHT: windowtext 1pt; PADDING-TOP: 0cm">.<o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal><SPAN class=font6><SPAN
style="BORDER-BOTTOM: windowtext 1pt; BORDER-LEFT: windowtext 1pt; PADDING-BOTTOM: 0cm; PADDING-LEFT: 0cm; PADDING-RIGHT: 0cm; BORDER-TOP: windowtext 1pt; BORDER-RIGHT: windowtext 1pt; PADDING-TOP: 0cm"><o:p></o:p></SPAN></SPAN> </P>
<P class=MsoNormal><SPAN class=font6><SPAN
style="BORDER-BOTTOM: windowtext 1pt; BORDER-LEFT: windowtext 1pt; PADDING-BOTTOM: 0cm; PADDING-LEFT: 0cm; PADDING-RIGHT: 0cm; COLOR: black; FONT-SIZE: 12pt; BORDER-TOP: windowtext 1pt; BORDER-RIGHT: windowtext 1pt; PADDING-TOP: 0cm">Design
Play Cards: the FUN way to discover sustainable design thinking.
</SPAN></SPAN><o:p></o:p></P>
<P style="TEXT-ALIGN: justify" class=MsoNormal><B><SPAN
style="FONT-SIZE: 14pt">For more information, interviews or photos please
contact Eco Innovators:</SPAN></B><B><SPAN
style="FONT-SIZE: 14pt"><o:p></o:p></SPAN></B></P>
<P style="TEXT-ALIGN: justify" class=MsoNormal><SPAN
style="FONT-SIZE: 12pt">Leyla Acaroglu – Director: </SPAN><SPAN
style="FONT-SIZE: 12pt">03 8669 2046, 0421 666 441 or via email </SPAN><A
href="mailto:leyla@ecoinnovators.com.au"><SPAN
style="FONT-SIZE: 12pt">leyla@ecoinnovators.com.au</SPAN></A><SPAN
style="FONT-SIZE: 12pt"> </SPAN><SPAN
style="FONT-SIZE: 12pt"><o:p></o:p></SPAN></P>
<P style="TEXT-ALIGN: justify" class=MsoNormal><A
href="http://www.ecoinnovators.com.au">www.ecoinnovators.com.au</A> / <A
href="http://www.designplaycards.com">www.designplaycards.com</A>
<o:p></o:p></P>
<P class=MsoNormal><o:p></o:p> </P>
<P class=MsoNormal><o:p></o:p> </P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt"><o:p></o:p></SPAN> </P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt"><o:p></o:p></SPAN> </P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 10pt">__________________________________________________________________________________________<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; COLOR: #595959; FONT-SIZE: 10pt">Leyla
Acaroglu<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; COLOR: #595959; FONT-SIZE: 10pt">Director<o:p></o:p></SPAN></P>
<P class=MsoNormal><A href="http://www.ecoinnovators.com.au/"><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; FONT-SIZE: 9pt; TEXT-DECORATION: none"><IMG
id=Picture_x0020_1 border=0 alt="logo small"
src="cid:D7B564F569244589A44C98EB775EF398@design" width=372
height=41></SPAN></A><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; COLOR: #595959; FONT-SIZE: 9pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; COLOR: #595959; FONT-SIZE: 9pt"><o:p></o:p></SPAN> </P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; COLOR: #595959; FONT-SIZE: 9pt">Phone:
03 8669 2046<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; COLOR: #595959; FONT-SIZE: 9pt">Mob:
0421 666 441<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; COLOR: #595959; FONT-SIZE: 9pt"><A
href="mailto:Leyla@ecoinnovators.com.au"><SPAN
style="COLOR: #595959">Leyla@ecoinnovators.com.au</SPAN></A><o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; COLOR: #595959; FONT-SIZE: 9pt">Eco
Innovators Pty. Ltd <o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; COLOR: #595959; FONT-SIZE: 9pt">Suite
12, Level 11<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; COLOR: #595959; FONT-SIZE: 9pt">125
Swanston Street<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; COLOR: #595959; FONT-SIZE: 9pt">Melbourne
3000<o:p></o:p></SPAN></P>
<P class=MsoNormal><SPAN
style="FONT-FAMILY: 'Arial','sans-serif'; COLOR: #595959; FONT-SIZE: 9pt"><o:p></o:p></SPAN> </P>
<P class=MsoNormal><I><SPAN style="FONT-SIZE: 9pt">Please consider the
environmental impact of printing this email<o:p></o:p></SPAN></I></P>
<P class=MsoNormal><I><SPAN
style="FONT-SIZE: 9pt"><o:p></o:p></SPAN></I> </P>
<P class=MsoNormal><A
href="http://blog.ted.com/2013/02/27/paper-or-plastic-or-what-leyla-acaroglu-at-ted2013/"><I><SPAN
style="COLOR: windowtext; FONT-SIZE: 9pt; TEXT-DECORATION: none"><IMG
id=Picture_x0020_2 border=0 alt=TED2013_0051964_D41_9342
src="cid:6CA9C202447F4BAEB6EC220FA3155006@design" width=385
height=258></SPAN></I></A><I><SPAN
style="FONT-SIZE: 9pt"><o:p></o:p></SPAN></I></P>
<P class=MsoNormal><I><SPAN style="FONT-SIZE: 9pt">Check out my recent TED2013
talk <A
href="http://blog.ted.com/2013/02/27/paper-or-plastic-or-what-leyla-acaroglu-at-ted2013/">here</A><o:p></o:p></SPAN></I></P>
<P class=MsoNormal><o:p></o:p> </P></DIV></DIV></DIV></DIV></BODY></HTML>